(I bring up the dates because the work of both firms looks as if they had been in business for the past 25 years, showcasing a fresh maturity of a profession still making its impact felt in Barcelona.) In the 1957 Tour de France, Trochut won the 6th stage. Utopian Utopian by Alejandro Paul Alex Trochut UTOPIAN is a color font family based on primary colors and pure geometric shapes, influenced by Bauhaus, DeStijl and Art Deco. Aug 18, 2016 - Alex Trochut’s portfolio, presented by The Jacky Winter Group. The exuberance of Vasava’s work proved to be the perfect place for Alex to explore, refine and deploy his typographic prowess to then take his show on the road as an illustrative contractor delivering unique and unexpected work. Building a Career from Different Income Streams, Brainstorming from a Distance: How Distributed Teams Collaborate, 99U Conference Speaker Spotlight: John S. Couch Questions the Status Quo. AT: I always knew my grandfather was a creative person, when I was a kid my family always talked about him like the “artist” of our home, you could find many of his paintings around the house, and I always felt like he was more like a painter than a typographer — weird? It was like the most important part as a family. André Trochut was a French professional road bicycle racer. This type of style definitely goes against the average way of desiging typography and solves the design issue of bland, boring lettering. Also I'd like to point out that it is very generous of him to show us how his works came about and how they were done.. very humble speaker he is. We also supply a 300dpi high format EPS set which is intended for print use. If you purchase Neo Deco and would Adobe Fonts is the easiest way to bring great type into your workflow, wherever you are. Alex Trochut is an independent designer and illustrator — although, don’t ask him to choose one over the other — in Barcelona, Spain who unknowingly had design in his genes. Serendipity at work -- I just found out about Joan and Alex Trochut through a book called Typosphere, which I will be reviewing for Typographica soon. Jan 23, 2015 - Explore Gloria Roubal's board "Alex Trochut", followed by 126 people on Pinterest. Having someone else giving you directions will always take you to new places, and that will always provide you new solutions to face new problems.”, Looking forward, he’s using negative counterpoints as a motivational source. that'd be a heck of an interesting candy factory. More information Alex Trochut is represented in Australia by The Jacky Winter Group – please contact info@jackywinter.com for all commissioning enquiries! It started with Alex Trochut generously showing me a gorgeous lettering book from his grandfather’s library: Bellezas de la Caligrafía, by Ramón Stirling, 1844. Neo Deco – Decorative Typeface. Didn't even consider mixing in illustration or writing until now. LOVE IT! We come as a family. Explore Dystopian designed by Alejandro Paul, Alex Trochut at Adobe Fonts. My love for illustration and arts died some years ago.. so I was surprised I felt inspired by somebody's works again. Wow, thanks so much for all your kind comments! This modular system was digitalized and revived by Andreu Balius and Àlex Trochut in 2004. In 2018, Alex Trochut and Sudtipos cooperated on Utopian and Dystopian. The designer Alex Trochut typically expresses himself through typography or illustration — or a merging of the two — and those skills were on display in the magazine a few months ago in his illustrated headline for one of our feature stories. It started with Alex Trochut generously showing me a gorgeous lettering book from his grandfather’s library: Bellezas de la Caligrafía, by Ramón Stirling, 1844. I believe that’s a big reason why I have always been attached to typography — I guess it’s in the blood — although I never met him, as he died before I was born, no one in my family followed his steps in graphic design, and I didn’t know much about type design until I got into design School. Utopian is a color font family based on primary colors and pure geometric shapes, influenced by Bauhaus and De Stijl. (Love type.) Alex Trochut: I guess it’s because I love type, and I also love illustration, so the work is just a reflection of this double and equal love. It’s a small and condensed hot spot of shops, galleries, studios, agencies, and artists. My grandfather worked in the 1940s – he developed a system for giving fast, easy, cheap solutions for lead type for printers, but he died before I was born, and the connection with design in my family … Jan 23, 2015 - Alex Trochut is our featured artist of the day on Designrfix.com. Of course, after doing it, it was a new lettering ready to be used in some project, and then the occasion came with the Nike Madrunning poster I did with the Vasava folks, made for a campaign based on the most charismatic sneakers of every decade, so we used the letters to build the text out of the shoelaces. ... And also cooking for my family was the most important time of the day to get together and share. In 2018, Alex Trochut and Sudtipos cooperated on Utopian and Dystopian. What to do when you feel as if you have no energy left. ifyoucouldflickr has uploaded 1050 photos to Flickr. Mini 13 x 23 cm (5" x 9"). Yes. Focused on design. I poke around briefly; see two, three or five projects, get the gist and, usually in less than 90 seconds, move on. AT: It’s just been a question of practice and challenge myself, trying to improve, to be a bit more compact in the compositions, and more complex every time, trying to fill in the blanks, thinking about type as a puzzle of abstract and geometric shapes… it comes down to a matter of hours and practice. AV: When did you discover that your grandfather was in the printing industry and that he had designed a very comprehensive type system? Heather Ann Snodgrass - … Each thriving in the blending of established character forms with their own invigorating talents — the work of Alex nicely fits in this category. Alex Haley. great find :-P, Some art-director guy told me in junior college, "You should focus on illustration or design. A series of tubular lettering of Lorem Ipsum. I really love all kind of 70s display fonts, I think that period was very free and complex in the creation of type. His work is inspiring. Super Veloz is the collection of the type modules created by Joan Trochut and produced at José Iranzo foundry in the beginning of the 40’s, in Barcelona. About Alex Trochut. Full book jacket design here. very happy to be in this site! Multi-talented designer Alex Trochut, descended from the developer of Super-Veloz, elaborates on fear as fuel and clients as education. Client Role Year. You’re the grandson of a famous typographer, Joan Trochut. peace. “I’d like to keep learning and have fun with what I’m doing, losing motivation, finding myself empty is something that scares me. tercer congreso internacional de tipografía, València 2008. Always pleased to see eccentricity - hybrid typo-illustration especially - thriving outside white bread culture...Thanks Vit. I think Alex's work is refreshing and innovative. This modular system was digitalized and revived by Andreu Balius and Àlex Trochut in 2004. We thought you'd never ask! I'm totally blown away! Super Veloz is the collection of the type modules created by Joan Trochut and produced at José Iranzo foundry in the beginning of the 40’s, in Barcelona. Customized 70s typefaces to promote the Cultura Urbana Hip Hop Festival, commissioned by Inocuo The Sign. We thought you'd never ask! 21-nov-2019 - Esplora la bacheca "Alex trochut" di peddie_photo su Pinterest. My grandfather worked in the 1940s – he developed a system for giving fast, easy, cheap solutions for lead type for printers, but he died before I was born, and the connection with design in my family … So I believe in more is more, and, yes, I believe in control and consideration too. You need to specialize.". See more ideas about Typography, Typography letters, Types of lettering. The designer Alex Trochut typically expresses himself through typography or illustration — or a merging of the two — and those skills were on display in the magazine a few months ago in his illustrated headline for one of our feature stories. AT: I’m always looking for funny ways of writing and finding different ways to say things with letters, in the case of the Lorem Ipsum series, it was just an experiment at the beginning, a type exercise around tubular elements, then these could be many things so, yes, I just couldn’t resist to do series of five examples of “lorem ipsum dolor sit amet.” Actually, I found it would be cool to just focus on the shapes of the letters without any content, that’s why I chose the most famous “fake automatic text” to create a complex lettering like that, so that it was just fun for the eyes, no other reason. Alex Trochut is a Barcelona-born, Brooklyn-based designer, typographer, and illustrator. I attended Semi-permanent here in Sydney last Saturday and Alex Trochut was one of the speakers. Heather Ann Snodgrass - February 2008 no offense to you armin, but i am/was so captivated by the work you posted, i forgot to read the interview, and each subsequent time i have tried, i have failed miserably. Even though I do not know what the piece's messages are saying, I can feel the vibe through the work. How did you arrive at this twisty style? Explore ifyoucouldflickr's photos on Flickr. UTOPIAN / DYSTOPIAN We are proud to announce the release of the first collaboration between Alex Trochut & Sudtipos. In … Aug 14, 2014 - Neo Deco was designed by Alex Trochut, and built by HypeForType. “Fake it until you make it” may be the worst advice. Multi-talented designer Alex Trochut, descended from the developer of Super-Veloz, elaborates on fear as fuel and clients as education. Illustration for Saul Frampton’s When I am playing with my cat, how do I know that she is not playing with me?. The Rubber Cocktail drinks are a collab with Apparatu. By Heather Ann Snodgrass Alex Trochut doesn’t pick sides…at least when it comes to deciding whether he’d prefer to work in type, illustration or design. If Willy Wonka created typography / illustration, he would be incarnated into Trochut. Cover for Baltimore-based Beautiful/Decay Issue T. Great interview with a fascinating talent. AV: “More is more.” That’s something you don’t hear a lot these days, yet that is your philosophy. Stirling was one of the Latin calligraphy pioneers who introduced a refined version of English calligraphy in Spain and made it popular in the nineteenth century. A sans serif typeface with 4 styles, available from Adobe Fonts for sync and web use. I’m very proud we could rescue and revalue his work after all these years, and still win a big award like this — I 100% dedicate that to him. Work by Barcelona-based graphic design and illustration studio. You can always learn something from that, though. Alex Haley. In my case, there’s been nothing to make a fuss of yet. It was refreshing to see how Alex Trochut developed his work. Stirling was one of the Latin calligraphy pioneers who introduced a refined version of English calligraphy in Spain and made it … Alex Trochut Dossier. UTOPIAN is a color font family based on primary colors and pure geometric shapes, influenced by Bauhaus, DeStijl and Art Deco. — Alex’s work is refreshingly vibrant in its chosen sources and novel executions. Thanks for posting the interview. It was only after 900 seconds had passed that I realized I was still on the same web site — in part because I was mesmerized by the work and, in turn, I was engaged, surprised and sustained by its variety and intensity. I'd like to get working on the canvas again.. You can put one of Trochut's design on your iGoogle page: http://www.google.es/help/ig/art/artists/trochut.html, Alex's contribution to The Poster Project. Highlights from the 12th Annual 99U Conference: The Creative Self. You’re the grandson of a famous typographer, Joan Trochut. About This Font Family UTOPIAN is a color font family based on primary colors and pure geometric shapes, influenced by Bauhaus, DeStijl and Art Deco. AV: Thank you for your time Alex — and for sharing these sketches. A guide to a less traditional approach to earning a living. Exhibits A through E: Marian Bantjes, Ed Fella, Chris Ware, Si Scott and Ray Fenwick, to name a few. The colors and the textures of the work caught my attention immediately. Much like Ale De Carvalho and many more of his contemporaries, he finds that even though the finished product may not always present itself, following his instinct pushes him through to the end result. Its pure shapes and basic colors are inspired by the beauty of simplicity of modular order and grid, creating a perfect environment where all these elements live in a perfect color harmony. Delicious. We come as a family. Thanks Armin! What do you look for in typefaces that you want to customize? André Trochut Cyclist, Person, Measured person, Deceased Person, Athlete. Is Imposter Syndrome Blocking Your Creative Potential? I do not design, only study art and this is something that I would love to research more in to. Is it just too fun to resist doing it in all these variations? Visualizza altre idee su Progettista, Big mac, Grafici. Did this lead you to typography? After that, I could understand his work much more. so, regardless of what the text says, the work is truely amazing. I always need to let my work rest for at least one night, and I look at it again in the morning and try to find the right place to everything — which usually means taking stuff out and not adding more elements. Thanks Alex for making such KICK-ASS work. Alex Trochut was born in 1981 in Barcelona, Spain. In … Not long after, together with Andreu Balius, we did a digital version of SuperVeloz that won a Type Directors Club award in 2005. greetings from Barcelona. According to popular beliefs, this forest is controlled by a supernatural evil. And while type is in his blood – his grandfather, Joan Trochut, was an innovative typographer – Trochut found his personal way to the subject before discovering the work of his grandfather, who his family had always simply referred to as a printer. It started with Alex Trochut generously showing me a gorgeous lettering book from his grandfather’s library: Bellezas de la Caligrafía, by Ramón Stirling, 1844. It was like the most important part as a family. Alex Trochut: Family Ties Multi-talented designer Alex Trochut, descended from the developer of Super-Veloz, elaborates on fear as fuel and clients as education. Alex Trochut is a Barcelona-born, Brooklyn-based designer, typographer, and illustrator. [citation needed] UTOPIAN is a color font family based on primary colors and pure geometric shapes, influenced by Bauhaus, DeStijl and Art Deco. Alex Haley was a writer whose works of historical fiction and reportage depicted generations of African American lives. He is widely known for … How do you balance the desire for “more” without it becoming overwhelming? Alex Trochut was born in 1981 in Barcelona, Spain. Utopian is a color font family based on primary colors and pure geometric shapes, influenced by Bauhaus and De Stijl. I also couldn’t help prod Alex for some of his sketches to see his process. As a chronic internet prowler for all things graphic design, I invariably end in designers’, illustrators’, and type designers’ portfolios on a daily basis. The grandson of, Joan Trochut, a printer/typographer — whose legacy is the development of a typographic system in 1942 called Super-Veloz [more on this later] — Alex is a graduate of Barcelona’s ELISAVA Escola Superior de Disseny, and his education is enriched by an Erasmus in Berlin, where he also did internships — yes, plural — with Moniteurs and Xplicit. Freshly Quip'd this morning: Alex's contribution to The Poster Project, a set of 10 posters printed on, and sponsored by, Arjowiggins. This site uses cookies to improve your experience and to help show ads that are more relevant to your interests. Though I think its pretty late now for me to get passionate again about art at this age as a woman, seeing all these works.. He has dipped his fingers into everything from street culture to haute couture for inspiration. Multi-talented designer Alex Trochut, descended from the developer of Super-Veloz, elaborates on fear as fuel and clients as education. That first feeling of this undefined idea is what helps me to stay on track and discover the idea through the process of working on it.”He finds the upside of making to his work for clients — in education. “I guess all designers have to make sacrifices for outsider [client] opinions, and that is really frustrating sometimes. Here's a look at the keynotes, master classes, and workshops from our first virtual 99U Conference, filmed at a production studio in Brooklyn and in our speakers' homes across the world. Advice from determined creatives on pushing past blocks and making a long-standing idea a reality. See more ideas about Typography, Typography letters, Types of lettering. Our speakers at the 2020 99U Conference explored the theme of The Creative Self with insight, wit, and compassion. About Alex Trochut. Type designer from United States of America with 1 fonts including Utopian Tiki Bar / Honolulu Downtown / New York Viva Florida / Miami Year: 2010 Country: Spain AV: You have a lovely series of “spaghetti” lettering that takes the form of shoelaces, pens, pencils, straws. Lettering for Spring-Summer 2006 catalog of fashion store Pull and Bear. Typography Icon Alex Trochut on Working With the Rolling Stones, the Empathy of Design and More. Dystopian, its black and white companion with square features of Renner's original Futura drawings, emits a darker look and evokes Trumpian gloom and doom. Alex Trochut Person. Armin Vit: Your work thrives in its intense merging of typography, lettering and illustration. Its pure shapes and basic colors are inspired by the beauty of simplicity of modular order and grid, creating a perfect environment where all … Thanks, Armin! Apr 9, 2019 - UTOPIAN is a color font family based on primary colors and pure geometric shapes, influenced by Bauhaus, DeStijl and Art Deco. Visualizza altre idee su Progettista, Illustrazioni 3d, Tipografica. Wow - amazing work. Many teachers influenced my outlook, showing me the work of my grandfather, so I guess I was very attracted by the fact that I could share his same profession. So, cooking for me was always that happy place I … Design can be a very stressful schedule in the week of events in Barcelona. Did this lead you to typography? Typography Icon Alex Trochut on Working With the Rolling Stones, the Empathy of Design and More. ... And also cooking for my family was the most important time of the day to get together and share. [You have to] believe in what you do and be open to changes.”, Trochut finds much inspiration from the input and collaboration of others — as well as new problem-solving techniques. But we also have a big congestion of designers, we are many and not so many jobs — or, at least, good jobs. I believe [that fear] also makes me move forward and not feel comfortable at any point.”. The design culture in Spain is still very young, and it’s not easy when the clients don’t have an open mind. AV: Now that you are on your own, how do you see your career evolving? AT: I have a terrible “horror vacui” tendency when I work, and I like it, but sometimes, I like when you find in a work evidences of many hours of detailed work behind it, but I also like control in the work, to see that the shapes keep some harmony between them and that there is not so much randomness, or elements that are there just to fill the space by chance. Having someone else giving you directions will always take you to new places, and that will always provide you new solutions to face new problems. AV: How has your technique and ability to compose these type-illustrations evolved over the years? As the name implies it’s a perfect deco font, good use for headlines and all kinds of eye-catching typography. Illustrations for Diesel’s Fifty book, a celebration of its founder, done at Vasava. In Barcelona, Trochut worked for two years at the design studios Toormix and Vasava before relocating to New York City where he currently works for a diverse range of clients on design, illustration and typography. Recently, on the blog of the German design magazine, Page, where I rely on the pretty pictures because I don’t really understand much, I landed on the web site of Alex Trochut. After completing his studies at Elisava Escola Superior de Disseny, Alex established his own design studio in Barcelona before relocating to New York City. And while type is in his blood – his grandfather, Joan Trochut, was an innovative typographer – Trochut found his personal way to the subject before discovering the work of his grandfather, who his family had always simply referred to as a printer. Contribution to SlipMad, an exhibition featuring customized DJ slipmats. I knew he designed letters, but as a child I didn’t associate this with graphic design… graphic design meant “computers ” to me, and the work of my grandfather was just something I never thought would have any connection with what I was going to study… All this was before I start studying at Elisava, then one day I went to a presentation by a duo of type designers from Barcelona called Typerware — formed by Andre Balius and JoanCarles Casasín — where they were showing the new things and projects that they were doing around type design, and they presented a version of SuperVeloz, I just couldn’t believe it, it was the work of my grandfather, they were talking about it 60 years later, and I nearly didn’t know anything about it! Its pure shapes and basic colors are inspired by the beauty of simplicity of modular order and grid, creating a perfect environment where all these elements live in a perfect color harmony. And he has left his delectable fingerprints all over the world — much to our delight. 19-nov-2019 - Esplora la bacheca "Alex Trochut" di Jessica Pavan su Pinterest. Alex Trochut is a Spanish graphic designer, illustrator and typographer. Stirling was one of the Latin calligraphy pioneers who introduced a refined version of English calligraphy in Spain and made it popular in the nineteenth century. Also, an important fact, is that I’m the grandson of Joan Trochut, a typographer and creator of the SuperTipo Veloz — a modular typographic and ornament system built in the 40s. Click on images for bigger view in pop-up windows. “I guess when you are motivated for an idea you have a perception of it, although you can’t really see it, but you have that intuition. Please note the lowercase characters within Neo Deco are uppercase alternates. Posters for band contest, hosted by beer label Estrella Levante. “I like working with and for other creative minds, is always a good way to evolve and have inputs from the outside and not from inside yourself, is always refreshing. Always love beautiful typographic Mark & Illustrations. Its pure shapes and basic colors are inspired by the beauty of simplicity of modular order and grid, creating a perfect environment where all these elements live in a perfect color harmony. Alex Haley was a writer whose works of historical fiction and reportage depicted generations of African American lives. AV: One of the things that struck me about your work was your ability to use existing typefaces and manipulate them in a way that makes them feel unique, fresh and spontaneous. AT: When I look for a display type I like to see in it some kind of density, and a solid and connected structure from letter to letter. AT: Barcelona is a very creative and active town, where many things are going on at the same time. ’A graphic designer who uses illustration and type’ is how Trochut carefully defines himself. And he has left his delectable fingerprints all over the world — much to our delight. Alex Trochut "Think Twice" @ Kinfolk 94: Hailing from Spain, innovative young artist Alex Trochut brings his brand of immersive, witty ... Family … Utopian is a color font family based on primary colors and pure geometric shapes, influenced by Bauhaus and De Stijl. Enjoy. Here’s how to regain confidence and clarity in your career instead. Jan 23, 2015 - Explore Gloria Roubal's board "Alex Trochut", followed by 126 people on Pinterest. Street culture to haute couture for inspiration your experience and to help show ads that are more relevant your... 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